I am so lucky to have storytelling expert and communicator Esther Choy as our guest this week. She talks with us about her newest study called "Transforming Partnerships with Major Donors-- Aligning the key values of first generation wealth creators and fundraisers in the age of “Winner Takes All”" We talk about the dichotomy of abundance and deprivation among the privileged, the disproportionate amount of newly created wealth, desired ways to communicate and identify these donors, and 4 key pillars Esther created to better understand people who have created first generation wealth. Esther Choy is the President and Chief Story Facilitator at Leadership Story Lab, where she works with clients to help them communicate their own authentic stories. Esther is the author of the book "Let the Story Do the Work: The Art of Storytelling for Business Success" and her work can be seen regularly on Forbes.com, Virgin.com, Entrepreneur.com and AMA.org. An alumna of Kellogg School of Management at Northwestern University as well as Texas A&M, Esther holds both an MBA and an MS in Higher Education. Esther lives in Chicago with her husband and two daughters. Find the report here: https://www.leadershipstorylab.com/wealth-creators-research/